Welcome The Egmont Group Consumer Research Communicating to kids Our titles Opportunities Contact
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When it comes to kids, Egmont Magazines have an unrivalled knowledge of what makes consumers take notice.
If you want to talk successfully to your market, take note of these top tips.

From our extensive research with children, parents and grandparents, we’ve put together 10 top tips to help you convey your message quickly and clearly.

  • Talk their language

    • Remember that kids are discerning consumers. They are short on time and attention so it’s vital you capture their imagination. For print advertising go for impact – fewer words, more pictures – and make it visually stimulating.

  • Be age-appropriate

    • Ensure your content and message is appropriate for the target age. Make sure you understand the different stages of a child’s development, national curriculum and relevant hobbies and interests. If your message is interactive, ensure the child is challenged but can still accomplish the task. Accomplishment is important for a child’s self esteem.

  • Be responsible

    • Always be mindful that you are communicating to children and that your message could have an impact on parents. For example, we would not advise including premium rate phone lines in advertising aimed at children.