As a company we spend a great deal of time and money learning about our consumers through extensive reader surveys, a variety of focus groups and research in schools across the world.

As well as allowing us to test new concepts and trial new product ideas, these methods give us the opportunity to fine-tune our exciting range of existing titles and products.

We are happy to offer consultative services and can advise you on the best ways to market new product launches according to timing, target audience and budget. We can even arrange focus groups and reader research tailored for you and your product.

It’s our quest for unrivalled consumer knowledge that means, through comprehensive research, we are constantly building our understanding, knowledge and expertise in areas such as:

• Kids’ social, educational and physical development
• Advertising to kids – the do’s and don’ts
• Understanding the drivers of kids behaviour
• The paradoxes of children
• Hobbies, types of play & outside stimuli
• Parenting dynamics today
• Developmental stages & the National Curriculum
• The role of children’s magazines